Bright blue waves and year-round sunshine draw many to Provence. But there’s much more to be explored and enjoyed in this region in southern France. This sun-drenched region is also well-known for its breathtaking vineyards and wine selections. With nearly 90% of its wine production being rosé, Provence is rather pink. We’ve curated a guide to the Provence wine region along with the best wine activities in the heart of southern France.
Your Guide to the Provence Wine Region
How to Get to Provence
Provence is easily accessible by plane and train. You can fly into the Marseille airport, where our drivers can pick you up to whisk you off to a darling Provençal village or to bustling Marseille. It’s also possible to fly into Paris and then take the high-speed train to Provence destinations such as Avignon, Aix-en-Provence or Marseille. From Paris, reaching Provence takes around three hours in the TGV train.
Overview of the Provence Wine Region
Provençal vineyards are filled with white varieties such as Rolle, Ugni Blanc and Clairette grapes, per Wine Folly. Red grapes grown in Provence include Grenache Noir, Syrah and Cinsault. We owe much to the Phocaeans who founded Marseille around 2,600 years ago because they packed grapevines in their suitcases, according to Vins de Provence. So even before Bordeaux and the Loire Valley, the region of Provence was the first to produce wine, per Vins de Provence.
Out of all French AOP rosé wines, Provence produces nearly half of these pink wines, according to the Vins de Provence’s 2022 report. And these Provence rosé wines aren’t just for the French to enjoy. In 2022, more than 61 million bottles of Provence rosé were exported, per Vins de Provence. And one of the largest export markets for Provence rosés is the United States, which imported about 23.5 million bottles of rosé in 2022.
Popular Appellations in the Provence Wine Region
When it comes to top appellations in Provence, you must get acquainted with Côtes de Provence as it’s the region’s largest producer and is well-known for its rosé, per Wine Folly. Some of our other favorites are Bandol, which is particularly known for its reds, and Cassis, well-loved for its whites.
Another hallmark name in southern France is Châteauneuf-du-Pape. Although not technically in the Provence wine region, this appellation is worth mentioning for its close proximity. Châteauneuf-du-Pape is on the southern end of the Rhône Valley and will charm you with its reds, per Wine Folly.
Itching to discover the world-renowned wineries tucked between rows of lavender and olive orchards? We’ve rounded up some of our best Provence wine region activities that will have you begging for seconds.
Private Luxury Gourmet Tour to Aix Country
Begin your luxurious tour in the charming town of Aix-en-Provence, known for its moss-covered fountains. Wander its cobblestone streets on a private walking tour and discover the secrets of this city founded by the Romans in the second century B.C. You’ll also find yourself enchanted by its many markets, where your food expert will show you around. Indulge in Provence’s many specialities from its tapenade spreads to calisson candies, honey to cheeses.
After you’ve eaten like a true Aixois, our driver will introduce you to the romantic Luberon Valley, one of the top Provence wine region destinations. During the afternoon, you’ll enjoy a cellar visit of a local vineyard followed by a tasting of three wines. Sip on a glass of the Côtes de Provence appellation with a backdrop of rolling Provençal vineyards in quaint villages such as Lourmarin or Ménerbes. Oh là là !
Private Food and Wine Tour to Avignon Country
Turn back the clock with a visit to the medieval town of Avignon. This charming town is a destination in and of itself with its rich historical significance and ancient architecture. Even more, it’s only a stone’s throw away from some of Provence’s best wineries and vineyards. Admire the Gothic architecture of the Pope’s Palace and see the Pont d’Avignon, a bridge that inspired a children’s nursery rhyme any French child could croon with you. The city boasts exquisite restaurants, but for lunch, we recommend that you stroll its markets to taste the region’s best flavors. Following your authentic meal, our wine expert will meet you to sample several glasses of the famed Châteauneuf-du-Pape appellation.
Guided Wine Tour of the Châteauneuf du Pape Appellation
After just a short drive from the historically rich town of Avignon, you have some of the best Provençal wine appellations at your fingertips. Your day will begin with a visit to Gigondas as you wander vineyards in this famed appellation. After you sip on a flight of wine, nosh on an authentic dish at a French restaurant in the village. Later, our driver will guide you to another wine tasting with the Châteauneuf-du-Pape appellation. Taste some of this region’s best red and white wines all with a postcard-worthy village backdrop.
Where to Stay in Provence
Domaine de Fontenille
This four-star hotel is located in the lush Luberon Valley and invites you in to a cozy stay in one of its 21 rooms. Savor an authentic French meal made with the freshest ingredients from the hotel’s vegetable garden. Unwind with a yoga class or explore the Luberon horseback during your stay at the Domaine de Fontenille.
Château de Fonscolombe
After discovering the wealth of the Provence wine region, rest your head at this five-star hotel. The Château de Fonscolombe will woo you with its 50 elegantly decorated rooms and its manicured gardens just a hop, skip and a jump away from Aix-en-Provence.
Longing to taste the riches of the Provence wine region for yourself? French Side Travel is ready to help you organize a magical trip to savor the best of the Provençal wine. You might enjoy: A Perfect Cultural and Culinary Stay in the Beautiful Provence or Culture and Gastronomy in Provence. Need some help planning your trip?
