Food, Wine, and the Traditional Markets of Provence

7 Days | Wine & Food

Spend a week tasting the very best that Southern France's Provence has to offer.

from $2,649 pp

This food and wine tour takes you to see and taste the best of Provence. You’ll be based in Avignon and Aix-en-Provence, two of its magical small cities. Excursions take you to see gorgeous villages in the Luberon and at the base of the Mont Ventoux mountain, the giant of Provence. Wander through vineyards, visit vibrant markets, and do extensive tastings at the prestigious wineries in Châteauneuf-du-Pape, Tavel, and the Coteaux d’Aix appellations.

Day by day


Day 1: Marseille Airport - Avignon

Private transfer to your accommodation

A chauffeur will meet you for a private transfer between the airport and your lodging.

avignon city in France

Day 2: Avignon

Avignon Walking Tour – The Flavors of Provence

From the imposing Palais des Papes to the picturesque Rue des Teinturiers, explore Avignon off the beaten track and discover how the city center has evolved since it was the capital of the Catholic world in the 13th century. Avignon overflows with curiosities which your passionate guide Clément will explain through these original and interesting anecdotes.

Palace de Popes in Avignon, France

Discover hidden treasure as you walk through the historic center along the winding cobblestone streets. Try the local specialties and products of the surrounding region. Immerse yourself in the scents and smells of colorful Provence: lavender, thyme, rosemary, and almonds.

Day 3: Avignon

Private Full-Day Guided Wine Tour

Spend your morning learning about wine-tasting theory and techniques with an interactive class with a local wine expert.

Your tour starts with a scenic drive to the foot of Mont Ventoux through the Ventoux vineyards for a guided tour of an outstanding winery. Learn wine-tasting skills and grow your knowledge of enology. Your guide explains how to truly taste a wine. Learn to use your nose to pick up the flavor scents and your mouth to help discern the tastes. At this tasting, you will sample 4 or 5 wines (1 white, 1 rosé, and 2 or 3 red wines) and olive oil.

Men cutting grape for wine in vineyard

Next is a stop in the pretty medieval village Beaumes-de-Venise for lunch and some free time.

In the afternoon you get an opportunity to test out your new wine tasting skills in two different wine regions. The Tavel appellation produces dry, crisp, and refreshing rosé wines that are perfect for a hot summer day. The Châteauneuf-du-Pape appellation is one of the most renowned in all of France producing profound, fine Rhone Valley reds and whites.

Beaumes-de-Venise city in Southern France

Day 4: Avignon - Aix-en-Provence

Private transfer from Avignon to Aix-en-Provence

A chauffeur will meet you for a private transfer between your lodging in Avignon and your lodging in Aix-en-Provence.

Private Walking Tour of Aix-en-Provence

Visit Aix-en-Provence with your local professional guides Mylène and Arthur. They will share their knowledge and their passion, tell you historical anecdotes, and reveal the secrets of a city steeped in history.

Dominated by 17th and 18th-century architecture, Aix offers a palpable and rich heritage. The fountains, the quaint squares, the cathedral, the grain market, the mansions along Cours Mirabeau and the Mazarin district, the Place de la Rotonde, and the Saint-Jean-de-Malte Church all leave an impression. You’ll also get the chance to see hidden Roman and medieval remains and learn about famous locals like King René, Mirabeau, Paul Cézanne, and Émile Zola.

Be sure to try the calissons, a candy supposedly created for the wedding of King René in the 15th century, and have a drink a drink at a Cours Mirabeau terrace (one of Cézanne’s favorite spots).

Day 5: Aix-en-Provence

Coteaux d’Aix Wine Discovery Tour

Learn about the Coteaux d’Aix and its famous rosés. This tour takes you to 3 exceptional vineyards to sample a selection of their best wines. You also make a stop to a calisson factory and museum. Calissons are an almond and candied fruit sweet that is the specialty of Aix-en-Provence. Lunch is right in the middle of a vineyard accompanied by a glass of wine.

The price includes transport in a private vehicle, a driver/wine expert, guided tours, winery visits, and tasting, bottles of water, a personalized photo album, and hotel pickup and drop-off.

bottles of wine in Burgundy, france

Day 6: Aix-en-Provence

Full-Day Private Guided Tour of the Luberon and its Hilltop Villages

Discover an open-air market. Each day is in a different village: on Tuesdays in Gordes, on Thursdays in Roussilon, on Fridays in Lourmarin, and on Sundays in Isle-sur-la-Sorgue. As the markets are only open in the morning, the order of the visits may change depending on the day.

Drive along countryside roads at the foot of Luberon to Isle-sur-la-Sorgue. The town has become the capital of antiques, with many antique dealers, galleries, and boutiques. This “island city” lies at the foot of the Vaucluse plateau and is divided by charming canals running through its center. The Sorgue River seems to hug the city itself. Walking along the canals you notice how they run between the narrow ancient streets. There are numerous bridges and mossy-bladed water wheels turning in the river.

Luberon Gordes town in Southern France

Gordes is recognized as one of France’s most beautiful villages. This lovely little hilltop village looks like the scene out of a postcard or painting. The artists Victor Vasarély and Marc Chagall found inspiration for their paintings here. An ancient village perché, or perched hilltop village, Gordes boasts a dramatic setting. The village stands on a steep slope descending from the Plateau de Vaucluse to the Coulon Valley. The location provided protection from invaders during the Middle Ages. At the center of town, the Place du Château de Gordes is a lively town square with many cafés, restaurants, art galleries, and souvenir shops.

Abbey of Senanque in Southern France

When lavender is bloom from mid-June to mid-July, the tour stops for photos at the Abbey of Senanque.

Roussillon is the capital of ochre. This small village, also classified as one of France’s most beautiful villages, blends into the surrounding cliffs. As you walk through the narrow streets and enjoy the small squares, you see and feel the color that is a part of its history.

From there you continue on towards the colorful hilltop village of Bonnieux and the picturesque and winding Combe de Lourmarin. Enjoy some free time to explore charming Lourmarin, famous for its Renaissance castle.

Day 7: Aix-en-Provence - Marseille Airport

Private transfer from your accommodation

A chauffeur will meet you for a private transfer between your lodging and the airport.

marseille city in France

About This Trip:

    • Enjoy 24/7 English-spoken telephone assistance while traveling
    • This itinerary includes transport, activities, guides, accommodations with breakfasts, and other listed services
    • Price is in USD per person, assuming double occupancy. Note that prices and availability are subject to change.

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