LV: Two small letters pack a lot of weight. It was nearly two centuries ago that Louis Vuitton launched his luggage brand. Since then, the Louis Vuitton name has only grown in prestige and has also acquired a swath of other brands along the way. Today this luxury goods conglomerate has become one of the leaders in its industry. We’re tracing the path of Louis Vuitton, the brand’s evolution over the centuries and best Louis Vuitton-themed activities in France.
Louis Vuitton and His Rise to LVMH Luxury
Louis Vuitton’s Beginnings
Louis’ humble beginnings are a far cry from his brand renowned for its luxury. Louis Vuitton was born in eastern France, and following the death of Louis’ mother, his father remarried. The story goes that Louis and his new stepmother didn’t get along, according to Biography. At age 13, he escaped the tension and headed toward Paris on foot. Nearly 300 miles and a couple years later, he finally arrived at his destination after taking different jobs along the way, according to Biography.
Louis Vuitton’s Rise to Prestige
Once in Paris he began to work as an apprentice under Romain Maréchal, per Britannica. Vuitton remarked that the typically dome-shaped trunks weren’t practical for stacking, per Vogue. Instead, he opted for flat trunks; later, he and his son created and patented their tumbler lock. His trunks were “stackable and far more convenient for shipping via new means of transport like the railroad and steamship,” according to a Biography article. “Most commentators consider Vuitton’s trunk the birth of modern luggage.”
It’s not what you know, it’s who you know. And for Louis, that made all the difference. In 1852 Napoleon III’s wife hired Louis Vuitton as her personal box-maker and packer, according to Biography. In 1854, he opened his own workshop close to Place Vendôme, per the Louis Vuitton website.
After Louis died, his son Georges took over the business. And we owe the iconic LV monogram design not to Louis but to his son, when he inaugurated this pattern in 1896, according to Vogue.
LVMH: The Growth of the Brand
In 1987, a new era began for Louis Vuitton when LVMH was born. This merger represents Louis Vuitton, Moët & Chandon champagne, and Hennessy cognac. Over the years, this luxury group acquired Givenchy, Marc Jacobs, Sephora, Hermès, La Samaritaine and many others, according to The Fashion Law. Even more than accessories and prêt-à-porter, LVMH has made its mark on the hospitality industry with its Cheval Blanc hotels. Even more, in 2026 Louis Vuitton plans to open its first hotel in Paris.
In 2023, the Louis Vuitton brand was valued at $23.6 billion, per Statista. With its 75 brands, LVMH garnered 86.2 billion euros in revenue, according to the group. And one-quarter of this revenue came from the United States, per Statista.
If you’re looking to dive head first into the luxury world of Louis Vuitton and LVMH’s other brands during your trip to France, we have a plethora of activities to pique your interest in Paris and beyond.
Private Shopping Appointments at Louis Vuitton
On the hunt for the perfect piece at Louis Vuitton? We’ll book you a private appointment so that you can shop in tranquility and, of course, in style.
Guided Tour of the Louis Vuitton Foundation
Nestled in the cush 16th arrondissement, the Louis Vuitton Foundation showcases nearly a dozen galleries of collections and exhibitions. French Side Travel will organize a private guided tour of the premises. You certainly can’t miss the building: in contrast to the traditional style of LV, the foundation is housed in a modern, geometric building.
Exclusive Shopping Experience with Stylist Advice
Explore the luxury of the fashion capital with a private shopping experience. Spend the afternoon with a personal shopper who will assist you as you browse different Parisian fashion houses. From Louis Vuitton to Chanel, you can enjoy a private appointment at one of these prestigious French houses.
Private Tasting at Hennessy Cognac
Discover the roots of Hennessy Cognac, one of the LMVH’s brands. Wander this brand’s headquarters with a private visit and learn about cognac production. Your guide will explain the ins and outs of the vineyards and the history of the house’s founder Richard Hennessy.
Your visit will include a private tasting of several eau de vie beverages and a visit to the cellar of various cognacs. If you visit the charming town of Cognac between April and October, your visit will also include a boat ride.
Champagne Tasting in a Secret Cellar
Before those champagne bubbles ever meet your lips, it all must start in the vineyards of this French region. Wander the vineyards with your Moët & Chandon ambassador. Make a stop at Fort Chabrol’s private domain and later explore the underground tunnels as you learn about the centuries-old champagne-making process. You’ll also have the chance to better understand the manual disgorging of bottles and bien sûr will sip on several Grand Vintages.
Where to Stay in Paris
Le Ritz
Le Ritz Paris is sure to impress with its regal rooms marked by chandeliers, crown molding and luxurious fabrics. This five-star hotel offers several suites inspired by important figures including Coco Chanel, Marcel Proust and Ernest Hemingway. The hotel also offers cooking classes, spa services, Sunday brunch, and a gourmet menu under the direction of Chef Eugénie Béziat.
Hôtel de Crillon
Indulge in a stay fit for a queen at the Hôtel de Crillon. This elegant five-star hotel boasts 78 rooms and dozens of suites, including designs from Karl Lagerfeld. Treat yourself to a romantic dinner at l’Écrin, the hotel’s Michelin-starred restaurant. This hotel overlooks the historic Place de la Concorde.
Ready to discover the craftsmanship of Louis Vuitton and other fashion houses in France? French Side Travel is ready to plan your luxurious trip to Paris and beyond. You might be interested in: An unforgettable Fashion and Art Trip to the City of Light or A Historical and Cultural Escape to Paris. Need some help planning your trip?